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सीएम योगी आदित्यनाथ
सीएम योगी आदित्यनाथ

Uttar Pradesh Chief Minister Yogi Adityanath launched ‘ONE DISTRICT, ONE PRODUCT’ (ODOP) SCHEME OF UP DIWAS

Aiming to promote traditional industries synonymous with various districts of the state, Chief Minister Yogi Adityanath would formally launch Rs One district, one product’ (ODOP) scheme of UP Diwas on January 24.

ODOP is expected to give a major push to traditional industries by creating effective institutional infrastructure and providing them enabling environment to flourish. The scheme also includes the promotion of Khadi and village industries which has huge potential for creating fresh jobs.

UP is uniquely famous for product-specific traditional industrial hubs across 75 districts, including Varanasi (Banarasi silk saris), Bhadohi (carpets), Lucknow (chikan), Kanpur (leather goods), Agra (leather footwear), Aligarh (locks), Moradabad (brassware), Meerut (sports goods) and Saharanpur (wooden products).

Adityanath has espoused the ODOP theme and has referred to it at various platforms to underline his pro-industry and pro-employment agenda. The state government wants to help the district-specific industries and products gain national and international recognition through branding, marketing support and easy credit.

The ambitious scheme for promoting traditional craft and small and medium industries is being launched a month before the two-day Rs UP Investors Summit, 2018’ from February 21. The government pulled all stops to bring investment in the state and was all set to lay the red carpet for national and international investors at the summit.

“UP is uniquely famous for product-specific traditional industrial hubs across 75 districts. This include Varanasi (Banarasi silk saris), Bhadohi (carpets), Lucknow (chikan), Kanpur (tannery industry and leather goods), Agra (leather footwear), Aligarh (locks), Moradabad (brassware), Meerut (sports goods) and Saharanpur (wooden products) and handloom and power looms in eastern districts,’’ said an official associated with formulation and implementation of the scheme.

The Chief Minister espoused the ODOP theme and referred to it at various platforms to underline his pro-industry and pro-employment agenda. The state government wants to help district-specific industries and products gain national and international recognition through branding, marketing support and easy credit.